Welcome – “Everyone can tell you the Risk, an Entrepreneur can see the Reward.” – Robert Kiyosaki Welcome to the Live in Entrepreneurial Freedom (LIEF) blog, a home for people who want to start their first business and learn to control their destiny. I’m Charlie Alexander. For the past 30+ years I have owned 17…
In the world of entrepreneurship, one of the most crucial roles a business owner plays is that of a salesperson and marketer. While these two functions may appear similar, they are distinct yet interconnected facets of a thriving business. In the pages of my book, “Say Goodbye to the Boss,” we delve into the multifaceted…
In the realm of business and marketing, knowing your target market is just the tip of the iceberg. To truly connect with your audience and drive success, you must delve deeper, uncovering their underlying struggles and motivations. Inspired by insights from my book “Say Goodbye to the Boss,” this article explores the significance of understanding…
Are you tired of the daily grind, answering to bosses, and dreaming of running your own business? In the book “Say Goodbye to the Boss,” we explore essential insights for budding entrepreneurs. One critical aspect that every entrepreneur must grasp is how to process information effectively. The Power of Information Information is a valuable currency…
Every entrepreneur embarks on a journey to create something meaningful, innovative, and impactful. If you’re in the process of starting your own business or are already on that exhilarating ride, you’ve likely realized that the key to success lies in your ability to connect with your audience. The foundation of this connection? Identifying and addressing…
Are you ready to captivate your audience with a brief introduction that leaves a lasting impact? Whether you’re mingling at a social gathering or navigating the digital landscape of virtual meetings, your Elevator Pitch or Unique Selling Proposition (USP) is your secret weapon. In the age of quick conversations and limited attention spans, having a…
In the ever-changing landscape of the business world, success often hinges on the delicate balance between sales and marketing. These two components, though distinct in their roles, are inextricably linked and must work harmoniously to propel a business forward. Sales and Marketing: Two Sides of the Same Coin At first glance, sales and marketing may…
Covid has taught us a thing or two about persistence. While we might not be happy about all of the changes that Covid has amassed, we can all agree that it’s taught us some new ways to do business. If you’re wanting to start a business or looking for information on how to build a…
According to Oberlo, 60% of people who start small businesses are in the age range of 40-60. Contrary to what someone fresh out of college may think, most entrepreneurs have greater success rates later in life compared to young entrepreneurs. Why? Experience and maturity. When I was young, I couldn’t wait to grow up and…
Have you ever asked one of these questions? “What does it take to become an entrepreneur?” “What do I need to do to own my own business?” “Do I have what it takes to run my own company?” If so, I’m going to give you a few surprising answers! It’s not about your…
As a small business owner or an entrepreneur looking to start a new business, you may feel inundated with marketing concepts, ideas, strategies and community groups to help market your brand. From local coupons, to signage and online ad space, there is always a new way to spend money to promote your business. So…
2020 forever changed the landscape of our economic market. It changed the way businesses do business. The pandemic changed how we all work and where we work from. What did we discover? We can work almost anywhere. With that new found realization and opportunity, we found ourselves with a plethora of creative entrepreneurs who decided…
Considering starting an online business? Overwhelmed by where to start and how to get your new business off the ground and onto the internet? Following a few easy steps to build a business can increase your odds of success two-fold! Using these tips can be the key to your new business! Ensure your product or…
Starting a business is potentially very overwhelming. Maneuvering through the legalities of starting that business can be crippling to some first time business owners. Getting advice from experts, who have navigated through this successfully is the best step you can take. Here are a few entrepreneur tips and legal tips to get you started. You…
When starting a business many people set goals of what size they expect to grow it to, how much money they want to make… and many other ‘end results’ they expect from their business. Of course we all want to be successful. Doesn’t everyone want to be the very best version of themselves they can…
The most expensive thing we possess is our ego. The most valuable thing we possess is a positive attitude. Think about it, how many people over extend themselves because they ‘want’ something nice – a fancy car, a big house, a boat, etc. By all means if you can comfortably afford those things and…
At one time or another we’ve all heard a business owner say something like “It’s my baby” or “I spend more hours with my business than with my spouse”… It’s clear, they are overly invested in their perception of what being a successful business owner really means. Now don’t get me wrong, I’m not about…
“. . . For those of us that have experienced both the dotcom bubble (between 1995-2001), and the global financial crisis beginning in December of 2007 the biggest lesson learned is to make quick and significant adjustments as the circumstances are rapidly changing. Having lived through and run businesses during each of those times, one…
Here’s another great question that was asked on Quora … a topic that I’m hearing a lot about lately. What is the biggest disadvantage of a 50 years old man starting up a new business if he has strong experience in corporate business but no experience as an entrepreneur? _____________________________________________ Charles M. Alexander, former founder…
This question was asked on the website Quora and I thought it an excellent question worthy of a comprehensive response. Should I be an entrepreneur? ___________________________________________________________________ Charles M. Alexander, former founder of 17 successful businesses at Entrepreneurship (1988-2017) STOP…!!!!!! Read the other answers (Below) first and then come back here. The 100%, absolutely correct answer…
The vast majority of us are ‘great consumers’ – not necessarily in the traditional sense of the word ‘consumer’ (the buyer of things) but, rather, in the sense of consuming (using up) things – food, energy, resources, relationships, etc. and not necessarily in the typical use of the word ‘great’ – to be good at…
Exactly..!!! I bet you thought something like – “It depends…” It depends on what your personal definition of success is and under what criteria ‘success’ is being measured. As an advanced society, we collectively tend to judge success in financial terms. But when we dig in, at a personal level, I believe the vast majority…
But, let me ask you a question; between a twenty something and a middle aged person, who has the greater chance at genuine success…? The answer might surprise you. The most successful business startup age group – The most successful start-up businesses are built by people in Mid-Life. Based on research from the U.S. Census…
Are you tired of generating profit for other companies? Are you a professional looking to seize control of your career path? Based on many of the challenges and uncertainties of the corporate world, many seasoned executives are taking matters into their own hands. They are deciding to control their destiny and professional success by creating…
