In the realm of business and marketing, knowing your target market is just the tip of the iceberg. To truly connect with your audience and drive success, you must delve deeper, uncovering their underlying struggles and motivations. Inspired by insights from my book “Say Goodbye to the Boss,” this article explores the significance of understanding…
Are you tired of the daily grind, answering to bosses, and dreaming of running your own business? In the book “Say Goodbye to the Boss,” we explore essential insights for budding entrepreneurs. One critical aspect that every entrepreneur must grasp is how to process information effectively. The Power of Information Information is a valuable currency…
Every entrepreneur embarks on a journey to create something meaningful, innovative, and impactful. If you’re in the process of starting your own business or are already on that exhilarating ride, you’ve likely realized that the key to success lies in your ability to connect with your audience. The foundation of this connection? Identifying and addressing…
In the ever-changing landscape of the business world, success often hinges on the delicate balance between sales and marketing. These two components, though distinct in their roles, are inextricably linked and must work harmoniously to propel a business forward. Sales and Marketing: Two Sides of the Same Coin At first glance, sales and marketing may…
Covid has taught us a thing or two about persistence. While we might not be happy about all of the changes that Covid has amassed, we can all agree that it’s taught us some new ways to do business. If you’re wanting to start a business or looking for information on how to build a…
According to Oberlo, 60% of people who start small businesses are in the age range of 40-60. Contrary to what someone fresh out of college may think, most entrepreneurs have greater success rates later in life compared to young entrepreneurs. Why? Experience and maturity. When I was young, I couldn’t wait to grow up and…
Welcome – “Everyone can tell you the Risk, an Entrepreneur can see the Reward.” – Robert Kiyosaki Welcome to the Live in Entrepreneurial Freedom (LIEF) blog, a home for people who want to start their first business and learn to control their destiny. I’m Charlie Alexander. For the past 30+ years I have owned 17…
